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03 AIYA MAGAZINE



AIYA Magazine

Publication
10x12.5in.
2025


“Aiya” is an extraordinarily versatile Chinese expression—used to convey everything from surprise and frustration to exasperation or amusement.

It moves fluidly between different Chinese dialects, English, and Chinglish, embedded in everyday conversations throughout the U.S. What makes “aiya” so compelling is its resistance to direct translation. It carries emotion without definition, at once deeply rooted in Chinese culture and intuitively understood across contexts. In its elasticity, “aiya” reflects the layered, multifaceted experience of being Chinese in America; it contains multitudes, and it echoes across cultures. 
Collaborators

Anita Sheih, J, Shiyu Mo, Vinko Chen





With a focus on Chinese diaspora art and culture, AIYA merges the cultural and the personal, highlighting Chinese heritage, American life, and what it’s like to exist in between. This bilingual magazine weaves creative writing with reportage on topics ranging from food to design, film, fashion, and inheritance.

At its core, AIYA is an examination and celebration of being Chinese in America—equally valuing those of all generations. No matter when one’s familial lineage came to the U.S., AIYA strives to find, sometimes poke fun at, and ultimately delight in the common ground we share. 




While grounded in an “if-you-know, you-know” sensibility for Chinese and Chinese American readers, AIYA uses a design-forward approach to invite broader audiences into its pages, encouraging curiosity and cultural understanding. This inaugural issue features interviews with Chinese American artists and creators, alongside a photo-driven, vignette-style essay following a first-generation writer on a walk through Manhattan’s Chinatown.  

Ultimately, AIYA magazine explores the ever-evolving intersection of Chinese heritage and American life—revealing moments of connection and intersection, and celebrating new ways of being. 

© 2026