05 THE GREAT GRAIN FESTIVAL
Branding
2025
As each individual grain contributes to making a delicious meal, members of the community are invited to come together at Brooklyn’s beautiful Domino Park to learn, eat, and experience the power of being a part of a whole that is greater than the sum of its parts.
Anita Sheih, Anushri Shah, Hyuksoo Choi, Kaylee Lugo
The logo is constructed out of small rectangles representing abstracted grains of rice coming together to form the larger meaning of the Great Grain Festival.
The entire branding system is built off of this driving concept of small parts coming together for great impact. The logo plants this seed of an idea, which really blossoms through the rest of the assets and touchpoints.