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YEET HAY
Visual Identity
2026
Blending past and present for a more well future, YEET HAY offers herbal teas, dried ingredients, and custom remedies.
YEET HAY brings traditional Chinese herbal medicine into our contemporary moment through a fun, inviting, and accessible graphic visual language. Sharing old wisdoms with a fresh twist, YEET HAY is like a version of your grandmother’s medicine cabinet, but cooler.
YEET HAY’s ready-to-drink herbal tea brews.
Drawing inspiration from Chinese herbal medicine ingredients—including chenpi, ginseng, chrysanthemum, honeysuckle, goji berries, and lingzhi—as well as the traditional concept of one’s “internal heat,” YEET HAY aims to aid customers’ regulation of their internal temperatures and general wellness through warming, cooling, and balancing teas.
The visual identity utilizes a warming red, cooling green, and balancing white, offering an ideologically-aligned contemporary take on this traditional color palette.